Starting with the initial concept, the deFIANT designs and manages activations and events that resonate, leaving a strong and lasting impression in the minds of the media and the consumer. Through its tactics, internal capabilities, and connections in the event and activation arena, the deFIANT provides one-of-a-kind experiences that result in increased exposure for a brand.  We create and produce custom events, providing branding opportunities and direct engagements with celebrity attendees to resonate and last with consumers, always increasing ROI.

The deFIANT also provides in-house production and event services utilizing our production partner, Capture Studios, providing full-service production support and implementation.  CAPTURE is a 12,500sf premium production facility located high above the City of Angels on the 59th floor of the famous US Bank Tower in Downtown Los Angeles. With floor to ceiling windows and an unobstructed 360-degree view of the entire city, this full-service facility was delicately designed to execute everything from photo shoots, video shoots for film & television, and commercials as well as play host to exclusive affairs for up to 800 guests.  Working with Capture, the team at the deFIANT can provide the necessary concept, fabrication and installation, staging and video equipment, and red carpet and press wall installation.  Capture also provides in-house catering and food and beverage services to round out a complete event service ready for gala evenings, product launches and celebrity driven media events.