About Us
At the deFIANT, We Bring Your Brand To Life
The deFIANT plans, manages, and produces initiatives which establish the intended imprint of a client. We strive to appropriately reflect the core essence of a brand through branding solutions, public relations, and marketing programs. With over 25 years of brand building expertise, Michelle Steinberg and the deFIANT team are uniquely positioned to maximize client exposure to benefit brands.
Knowledge & Experience
The deFIANT is a full-service brand marketing and public relations agency with over 25 years of experience shaping consumer mindsets and creating unparalleled successful campaigns. Our creative and innovative methods result in increased consumer awareness that impact our clients’ bottom line. We support clients requiring the highest standards of media relations, brand strategy, celebrity procurement, influencer engagement and marketing exposure. Ingrained in the health and wellness, beauty, automotive, hospitality, fashion, lifestyle, and entertainment sectors, the deFIANT team delivers long-lasting results, not empty promises.
Our Philosophy - What is deFIANT
At the deFIANT, clients come first. The deFIANT team give each client the time, attention and resources necessary to address their communications and integrated marketing needs. Clients stay and grow with the deFIANT because we exceed expectations on a daily basis and consistently achieve desired results.
We are solutionists, marketers, storytellers, influencers, innovators, designers, creators, and futurists. We differentiate ourselves from global agencies by adapting to the ever-changing media landscape, and providing the inspiration to bring a brand to life. For clients hoping to launch, grow and maintain their brand, The deFIANT team is ready to be your support system for success.
Leadership - Who is deFIANT
Michelle Steinberg is a consummate and effective communicator, connector and true client advocate, forging and maintaining strong and trusting relationships with her clientele for over 20 years. She consistently garners top-tier media coverage that amplifies brand awareness, consumer engagement and drives demand. Steinberg has spent her career working and executing campaigns for a myriad of Fortune 500 companies, international brands and tech startups, ranking in Advertising Age’s ‘Top Marketing 100’ as one of the industry’s top marketing executives.
As a Marketing, PR and Social Media pioneer, Michelle Steinberg was at the forefront of introducing influencer marketing by successfully utilizing strategy, content creation and messaging to deliver top-quality concepts and programs with a track record of results. She has generated revenue streams for companies by developing multi-platform businesses, expanding reach in digital and e-commerce, diversifying company's portfolios, launching brands to market, and designing the perfect overall branding concept.
Prior to launching her own company, Michelle Steinberg served as Executive Vice President at House of Blues Entertainment Inc. for over 6 years, handling marketing/corporate communications for the company’s three core businesses: concert venues, hospitality division, and entertainment arm. Steinberg was instrumental in the pre-development plans of the original House of Blues concept, and executed successful campaigns for the opening launches of various House of Blues locations.
In her role at The deFIANT, Steinberg has created a hybrid agency for the 21st century, unifying marketing and communications with innovative creative direction and multidisciplinary production. Collectively, her team are solutionists, drawing on wide-ranging and complementary capabilities to create unparalleled brand experiences in order to deliver exceptional results.